Nottingham-based fashion label Universal Works joins forces with Manchester retail imprint Oi Polloi on a special capsule collection alongside one another. The two showcased the. new range online and it is set to launch later this week.
Most notably, the new designs are led by a slew of bright colors in the form of relaxed streetwear silhouettes. It focuses on modern menswear and prepares for the warmer seasons of the year with the new range. There are items including overshirts, short-sleeved tops, trousers, and much more. The hues are brought to life with bright yellow, pink, green, and much more. It is also accompanied by a selection of accessories including oversized tote bags that round out the capsule.
Image Credit: Oi Polloi
What's Driving This Trend
- Colorful Streetwear
- Emerging trend of bright colors in streetwear provides opportunity for brands to differentiate themselves with unique color palettes.
- Collaborative Capsule Collections
- Collaborations between fashion labels and retail imprints is a growing trend, offering new and unique product offerings for consumers.
- Relaxed Silhouettes
- Demand for comfortable and casual clothing is increasing, giving rise to the opportunity for brands to focus on creating relaxed streetwear styles.
Who This Affects Most
- Fashion Industry
- The fashion industry can leverage these trends to create unique and eye-catching designs that appeal to younger, trend-conscious consumers.
- Retail Industry
- Retailers can benefit from collaborative capsule collections by offering exclusive products to their customers and expanding their product offerings.
- Accessories Industry
- Opportunity for accessory brands to create oversized tote bags and other complementary items that pair well with streetwear silhouettes and bold color palettes.
