Japanese apparel brand UNITED ARROWS & SONS have appointed GREATS as its newest collaborative partner. Fusing both Japanese and Italian aesthetics, these slip-on sneakers are cross-cultural and stylish.
It is GREAT's popular Wooster slip-on silhouette that is granted the mashup makeover. The sneaker is given a sense of Japanese style with the use of traditional Sashiko fabric, which decorates the toe box and pull tab. This fabric is contrasted with luxe Italian vegetable-tanned leather that coats the rest of the upper. The sneakers are finished with a vachetta leather inner lining and branding that displays logos from both GREATS and UNITED ARROWS & SONS.
Sneaker enthusiasts can expect to see these shoes on the GREATS website on December 10th, 2015.
Why This Trend Is Growing
- Cross-cultural Fashion Collaborations
- Opportunity for brands to create unique products by merging different cultural aesthetics.
- Traditional Craftsmanship in Contemporary Design
- Incorporating traditional techniques into modern designs for a unique and eye-catching product.
- Luxury Sneakers
- The growing market for high-end sneakers that combine fashion and comfort.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can explore cross-cultural collaborations to create innovative and appealing products.
- Footwear
- Footwear companies can incorporate traditional craftsmanship and unique materials to differentiate their sneakers in the market.
- Luxury Goods
- Luxury brands can tap into the demand for luxury sneakers by creating high-end, limited edition collaborations with fashion brands.
