Nufferton, a company based in Stockholm, Sweden, that specializes in crafting unisex pajamas, expanded on its line with a Fall/Winter 2016 selection.
To promote it, it joined with a photographer known as Bisse, who has a talent for generating images with a surreal and cartoon-like effect. For Nufferton's lookbook, which was dubbed 'Guilty Pleasures,' Bisse considers what someone might resort to doing while they're home alone and lounging in their nightwear.
With this concept in mind, models wearing the brand's unisex pajamas, who were styled by Josef Forselius, are shown participating in a number of supremely odd behaviors, such as scratching their back with a toilet brush, eating a string of sausages, or walking with a sleeping mask on a floor that's covered in eggs.
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