The uniform experiment Spring/Summer 2019 collection arrives just in time for the arrival of the Spring season. The label displays a strong understanding of fusing contemporary design cues with streetwear, sportswear, and even punk rock aesthetics.
The latest range delivers shapes such as militaristic parkas and MA-1 bomber jackets, all of which are adorned in painted graphics alongside the Harrington jacket. Notably, the label dives into formalwear silhouettes for the season, offered as the predominant theme this season. There are tailored pants, suits with logo prints, long sleeve button-ups, and more -- the main accent that these pieces are decorated with are a series of bold print patterns. Additionally, the range also highlights tees, loose shorts, bags, socks, caps, and a pair of sneakers.
Key Themes Behind This Trend
- Printed Formalwear
- Disruptive innovation opportunity: Explore new printing techniques to create customizable and unique formalwear designs.
- Blending Design Aesthetics
- Disruptive innovation opportunity: Combine different design influences, such as streetwear, sportswear, and punk rock, to create new and innovative fashion styles.
- Casualization of Formalwear
- Disruptive innovation opportunity: Develop formalwear pieces that incorporate comfortable and casual elements to appeal to a wider range of consumers.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Use new materials and manufacturing techniques to create bold printed formalwear that stands out in the market.
- Textile Printing
- Disruptive innovation opportunity: Develop advanced printing technologies for textiles that allow for intricate and high-quality graphics on formalwear.
- Customized Fashion
- Disruptive innovation opportunity: Build a platform or service that enables customers to customize and personalize their formalwear with bold print patterns.
