The UNICEF Celebrity Tap Project features the faces of famous stars including Selena Gomez, Adrian Grenier, Rihanna and Taylor Swift. The campaign was created to raise awareness about the need for clean water. There are nearly 900 million children and adults that do not have access to clean drinking water around the world.
The UNICEF Celebrity Tap Project encourages people to donate to the cause and help reduce the number of deaths caused by waterborne illnesses, which the Sassi Sam blog highlights "is the second-highest cause of preventable childhood deaths in the world." People who donate to the cause are able to win a limited-edition Celebrity Tap Pack which features all of the custom celebrity bottles. The water inside each bottle is even from the home of each celebrity!