Mimi Plange's Unfashion is a project that serves as an open letter to the fashion industry and a movement that's about giving power back to consumers. The recycled fashion collection draws inspiration from unlikely influences such as traditional African body painting and adornment, and vintage British punk. With Unfashion, Plange describes that: "We push beyond the stereotypical ideas of African-inspired fashion and create a high-end collection that flirts with modern day luxury in a new and refreshing way."
The Unfashion lookbook is set against a street art-style backdrop, featuring models that pose with boldly decorated skateboards, bright eye makeup and unconventional hair colors to match. Some of the silhouettes explore exaggerated details like cuffs and collars, as well as fringes and layers upon layers of hues and texture.