Abandoned Subway Art

The Underbelly Project is a Secret NYC Gallery

If you're a fan of art and urban exploration, then you will absolutely love The Underbelly Project. The Underbelly Project is a secret NYC street art gallery started by two street artists in an abandoned subway station.

Over 100 artists contributed works to The Underbelly Project. Each work is done on-site and the pieces created aren't for sale. The gallery's curators are determined to keep the location of the gallery a secret, which means that the best way to see The Underbelly Project for yourselves is to click through the featured gallery.

Urban Exploration Art
The trend of urban exploration artists creating art in abandoned and hidden areas provides opportunities for galleries and museums to showcase this type of alternative art.
Secret Galleries
The trend of creating secret and underground art galleries could grow and disrupt the traditional art world by providing a fresh and exclusive experience to art collectors and enthusiasts.
On-site Artworks
The trend of creating art on-site and in unconventional spaces can lead to innovative collaborations and projects that challenge the boundaries of traditional art-making.

Industries Being Reshaped

Art Galleries and Museums
The trend of urban exploration art and secret galleries provides art galleries and museums the opportunity to showcase unconventional art and to experiment with unique exhibition spaces.
Tourism
The trend of urban exploration and secret galleries could lead to a rise in alternative tourism, with people seeking out hidden and exclusive art experiences.
Technology
Advancements in technology can facilitate the creation of on-site artworks, such as virtual and augmented reality, and can offer new ways for artists to collaborate and interact with their environment.
SCORE
3.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 31%
Freshness 8%