Global brand MasqueBAR created the SHIELD & SOOTHE Hydrogel PPE Facial Under Mask as the first of its kind that's meant to be worn under PPE and non-medical face masks. The innovative skincare product was created after it became clear that a better solution for people during a pandemic was needed, especially as many healthcare workers experience raw, bruised and irritated skin after needing to wear a mask for many hours a day.
While there are many new skincare products that are emerging specifically to treat "maskne," this one sets itself apart with its unique under-mask form. The SHIELD & SOOTHE Hydrogel PPE Facial Under Mask helps to provide an additional barrier and provide the healing and moisturizing benefits of ingredients like hyaluronic acid, antioxidant-rich aloe extract and vitamins.
Image Credit: MasqueBAR
What's Driving This Trend
- Under-mask Skincare
- Opportunity for skincare brands to create more innovative products to treat 'maskne' and discomfort caused by prolonged mask-wearing.
- Hydrogel Face Masks
- Opportunity for face mask manufacturers to incorporate hydrogel technology into their masks for added skincare benefits.
- PPE Skincare
- Opportunity for skincare brands to create more products specifically designed to be worn with PPE and to address the unique skincare needs of healthcare workers.
Who This Affects Most
- Skincare Industry
- Skincare brands can develop product lines specifically dedicated to addressing 'maskne' and the discomfort caused by prolonged mask-wearing.
- Face Mask Industry
- Face mask manufacturers can incorporate hydrogel technology into their masks to provide added skincare benefits and differentiate themselves from competitors.
- Healthcare Industry
- Skincare companies can partner with healthcare providers to create specialized skincare products for healthcare workers who wear PPE for extended periods of time.
