Designer and company founder Jun Takahashi sure has a funny way of looking at summer. I mean, if the Under Cover Avakareta Life Collection is his spring and summer line, he must be spending most of his time near the northern rim of Greenland.
That being said, however, I would definitely like to grab an item or two from this line for next year's winter. The Under Cover Avakareta Life Collection features garments that have a very strong and industrious look to them while still appearing like they would be ultra comfortable.
Key Themes Behind This Trend
- Industrial Summer Fashion
- Opportunity for designers to explore combining a strong, hardworking aesthetic with summer apparel for an unexpected and unique look and feel
- Season-spanning Collections
- Disruptive innovation opportunity for designers creating collections that bridge the gap between winter and summer garments for year-round appeal
- Cozy Fashion
- Opportunity for designers to create comfortable clothing that is both stylish and practical, meeting a growing demand for cozy fashion
Where This Applies
- Fashion
- Opportunity for fashion designers and brands to differentiate themselves by exploring unconventional seasonal apparel options
- Textiles
- Disruptive innovation opportunity for textile companies to develop materials that offer both durability and comfort for all-season clothing options
- Retail
- Opportunity for retailers to tap into the growing demand for comfortable fashion by showcasing apparel that is both functional and stylish
