Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Under Armour SpeedForm Fits Like a Bra for Your Feet

 - Jun 1, 2013
References: underarmour
Under Armour SpeedForm is designed for running, yet made in a bra factory. Creative Director of Innovation Kevin Fallon and Dave Dombrow, Senior Creative Director of Footwear started exploring alternative manufacturing processes after learning it was actually Industrial Latex Corporation (Playtex) that designed NASA’s moon suit in the 60s. Working closely with a bra factory, Under Armour created SpeedForm; a virtually seamless shoe with anatomic toe molding, silicone grip heal and a perforated upper sole for breath-ability.

"Chris 'Macca' McCormack, one of the best triathletes ever, raved about it," says Fallon, while adding that Macca recently wore the SpeedForm in his Rimini Triathlon win. "Most won’t care that it’s made in a bra factory, but they will care that it fits so well, doesn’t need any break-ins and is so light."

As the company’s newest foray into the running shoe category, the Under Armour SpeedForm uses platform technology and goes a long way in disrupting the running shoe market.