Uncle Harry's peppermint toothpaste won't just have your teeth clean and sparkly, it'll also get you thinking about how we take conventional packaging for gospel when there are so many interesting ways things can be shaken up.
When you think toothpaste, the next word that comes to mind is 'tube'. Toothpaste is pretty much always packaged in tubes or at the very least little vial-type jars that are designed to spout out the paste. However, Uncle Harry's peppermint toothpaste takes a completely different approach by packaging its toothpaste in a little jar that looks like it's better suited towards storing sugar or spices in the kitchen.
This form of packaging, complete with a retro label, makes the product look really natural and refreshing which it is.