Egyptian-Emulating Footwear

The UnaUna Summer 2011 Collection Favors Special Leather Styles

Egyptian style -- like the aesthetic that the UnaUna Summer 2011 shoe collection channels -- has long been associated with opulence and simplicity. While the Grecian laced-up style of sandals was heavily popular last summer, this summer stylists are favoring more basic leather styles. Fashionistas who are cost-conscious can emulate opulence without having to purchases accessories that will grow tiresome.

As opposed to over-the-top laced-up leather designs, the UnaUna Summer 2011 shoe collection focuses on basic designs with unusual angles and shapes. The minute geometric details within each of these shoes are both on-point with styles this season, as well as wearable well into future seasons, making any of this footwear a great purchase.

Implications - Designs that appear to be basic enough to offer consumers longevity, yet are a change from the existing styles on the market are the best purchases for economy-aware consumers. Businesses that offer stylish, yet simple products that can be worn or used over long periods of time -- such as these UnaUna shoes -- will be most popular during a credit crunch.

Opulent Simplicity
Designs that combine opulence and simplicity are popular among cost-conscious fashionistas, presenting an opportunity for businesses to offer stylish and long-lasting products.
Unusual Angles and Shapes
Footwear designs with unexpected geometric details and shapes are on-trend, providing opportunities for innovative shoe companies to capture consumer attention.
Longevity in Design
Consumers seek products with longevity that can be worn or used over long periods of time, creating a market for businesses that offer stylish yet durable items.

Where This Applies

Fashion Accessories
The fashion accessories industry can incorporate the opulent simplicity trend by offering cost-conscious consumers stylish and enduring accessories.
Shoe Manufacturing
Shoe manufacturers can capitalize on the trend of unusual angles and shapes by creating innovative footwear designs with geometric details that stand out in the market.
Sustainable Fashion
The sustainable fashion industry can leverage the trend of longevity in design by producing eco-friendly and durable products that appeal to conscious consumers.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 32%
Freshness 8%