Cmmnwlth's new umbrella design puts an interesting twist to the concept of damaged materials. Its design puts the bumped surface of wood into use by creating a holder from it.
What makes the design so exciting is its clever simplicity. This wood's surface is not a novel visual to anyone. People have seen impaired wood before and have been considerably less than excited about it. Imperfect surfaces are instantaneously associated with the idea of damaged goods, uselessness and waste. Cmmnwlth twists this point of view and makes clever use out of this surface.
Even though the product isn't from recycled materiel, the idea behind it conveys the meaning of it directly. The design depicts the idea of optimizing damaged and imperfect circumstances and makes ingenious art from them.