Posh Paper Bag Handles

The Umbra Pratt Clutch Clip Spices up Loose Lunchbags

The Umbra Pratt Clutch Clip has such a simple design, yet an extremely useful purpose and makes it hard to believe we ever lugged our lunches around without it! This petite piece of plastic turns paper bags into purses. The handle simply clips onto the top of the bag, closing and protecting your lunch while also acting as a handle. Clutch and crinkle your brown bags no more, this handle will have you toting your tacos in style. This ingenious invention is guaranteed to give your boring brown bag some bling.

The Umbra Pratt Clutch Clip was designed by Jeff Rubio and took the winning prize for the 7th UmbraxPratt design competition. This classy clip comes in a variety of very chic designs which are sure to suit any lunch lugger.

The Umbra Pratt Clutch Clip turns plain paper bags into posh purses.

Lunch Bag Handles
There is an opportunity to create more innovative and stylish lunch bag handle designs.
Eco-friendly Lunch Accessories
There is a trend towards creating more eco-friendly and reusable lunch accessories, such as the Pratt Clutch Clip.
Transformative Kitchen Gadgets
There is a growing trend towards developing transformative kitchen gadgets and tools that can enhance the functionality and appearance of everyday products, such as paper bags.

Where This Applies

Food and Beverage Packaging
The food and beverage packaging industry can benefit from incorporating more innovative and stylish designs for lunch bag handles.
Eco-friendly Products
The eco-friendly products industry can explore opportunities to create more reusable and sustainable lunch accessories, such as the Pratt Clutch Clip.
Consumer Goods
The consumer goods industry can leverage the trend towards transformative kitchen gadgets by developing more products that can enhance the functionality and aesthetics of everyday items, such as paper bags.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 22%
Activity 56%
Freshness 8%

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