Earlier in the year, Pantone announced that the 2018 color of the year was a vibrant purple dubbed, Ultra Violet. Following this announcement, the French cookware brand, Le Creuset, introduced a gorgeous new pot of a similar purple shade, that'll help any chef keep their kitchen looking stylish and up-to-date.
According to the brand, this pot drew its main source of inspiration from the blooming lavender fields that can be seen in the summer in Provence, a region in the south of France. The pot offers a gradient colorway, with the deeper purple hue appearing closer to the bottom, and the softer purple being featured closer to the top, creating a beautiful ombre-like effect.
In addition to the coloring, this pot promises to be long-lasting and durable.
Why This Trend Is Growing
- Vibrant Purple Cookware
- The trend of vibrant, eye-catching purple cookware, inspired by Pantone's Ultra Violet, offers an opportunity for companies to create stylish and on-trend kitchen products.
- Gradient Colorways
- The use of gradient colorways, such as the ombre effect in Le Creuset's lavender pot, presents an opportunity for brands to create visually appealing and unique products across various industries.
- Inspired by Nature
- Drawing inspiration from natural elements, like the blooming lavender fields in Provence, opens the door for innovative and nature-inspired product designs in the market.
Industries Being Reshaped
- Cookware
- The cookware industry can leverage the trend of vibrant purple and gradient colorways to create aesthetically pleasing and fashionable kitchenware products.
- Home Decor
- Companies in the home decor industry can take inspiration from the gradient colorways and nature-inspired designs to create eye-catching and trendy decor items for consumers.
- Fashion
- The fashion industry can explore the trend of vibrant purple and gradient colorways to incorporate these unique designs into clothing, accessories, and footwear, allowing for stylish and fashion-forward options.
