Earlier in the year, Pantone announced that the 2018 color of the year was a vibrant purple dubbed, Ultra Violet. Following this announcement, the French cookware brand, Le Creuset, introduced a gorgeous new pot of a similar purple shade, that'll help any chef keep their kitchen looking stylish and up-to-date.
According to the brand, this pot drew its main source of inspiration from the blooming lavender fields that can be seen in the summer in Provence, a region in the south of France. The pot offers a gradient colorway, with the deeper purple hue appearing closer to the bottom, and the softer purple being featured closer to the top, creating a beautiful ombre-like effect.
In addition to the coloring, this pot promises to be long-lasting and durable.
Le Crueset's New pot is a similar shade to Pantone's Ultra Violet
1. Vibrant Purple Cookware - The trend of vibrant, eye-catching purple cookware, inspired by Pantone's Ultra Violet, offers an opportunity for companies to create stylish and on-trend kitchen products.
2. Gradient Colorways - The use of gradient colorways, such as the ombre effect in Le Creuset's lavender pot, presents an opportunity for brands to create visually appealing and unique products across various industries.
3. Inspired by Nature - Drawing inspiration from natural elements, like the blooming lavender fields in Provence, opens the door for innovative and nature-inspired product designs in the market.
1. Cookware - The cookware industry can leverage the trend of vibrant purple and gradient colorways to create aesthetically pleasing and fashionable kitchenware products.
2. Home Decor - Companies in the home decor industry can take inspiration from the gradient colorways and nature-inspired designs to create eye-catching and trendy decor items for consumers.
3. Fashion - The fashion industry can explore the trend of vibrant purple and gradient colorways to incorporate these unique designs into clothing, accessories, and footwear, allowing for stylish and fashion-forward options.