The television set is becoming more like a computer everyday, which is evident with the announcement of the Panasonic Ultra HD TVs. Set to run the Mozilla Firefox OS, the TVs are set to be ultra-thin and feature stunning image capabilities.
The Firefox OS will offer a number of proprietary apps that enable users to enjoy connected functionality straight out of the box. Games, news, weather and more can be utilized without having to do any additional downloads.
The Panasonic Ultra HD TVs with Firefox OS will be more closely linked to the home computer. If users want to watch something on the TV rather than their laptop or PC, they'll be able to easily do so using a new 'Send to TV' functionality.
Why This Trend Is Growing
- Browser OS Integration
- The integration of browser OS in TVs is disrupting the traditional TV experience, blurring the line between computer and television.
- Connected TV Experience
- Connected functionality straight out of the box with Firefox OS will demand innovative software solutions from app developers and content providers alike.
- Seamless Viewing Experiences
- The 'Send to TV' functionality will disrupt the traditional viewing experience, allowing users to seamlessly switch from laptop or PC to TV screens.
Industries Being Reshaped
- Television Manufacturing
- TV manufacturers like Panasonic are opening up new markets and disrupting the competition by integrating new software into traditional TV sets to improve accessibility and user experience.
- Software Development
- The introduction of browser OS to TV requires software developers to create a seamless user experience and open up opportunities for developing new applications built around connected TV functionality.
- Entertainment Media
- The link between computer and television will blur the divides between traditional TV broadcast channels and web streaming services, allowing content providers to explore innovative technologies and digital-first models.
