Kool-Aid's UFO-Yeah Intergalactic Green Drink Mix Celebrate Area 51
Katherine Pendrill — September 19, 2019 — Marketing
With the 'storm Area 51' event set to take place on September 20th, Kool-Aid has decided to mark the occasion with a limited-edition UFO-Yeah Intergalactic Green drink mix.
The UFO-Yeah Intergalactic Green drink mix is a limited-edition canister that actually contains Kool-Aid’s Sour Green Apple flavor, which was released earlier this year. Kool-Aid has created just 900 of the new Area 51-inspired canisters and is asking fans to follow the Kool-Aid Man on Twitter (@koolaid) for updates about the new drink mix. According to the brand, fans will have opportunities to win canisters of their own with the hashtags #UFOYeah and #promo starting on Thursday, September 19th.
With Area 51 becoming a growing online obsession, brands like Kool-Aid seem to be making the most of the opportunity for UFO-inspired campaigns.
Image Credit: Kool-Aid.
The UFO-Yeah Intergalactic Green drink mix is a limited-edition canister that actually contains Kool-Aid’s Sour Green Apple flavor, which was released earlier this year. Kool-Aid has created just 900 of the new Area 51-inspired canisters and is asking fans to follow the Kool-Aid Man on Twitter (@koolaid) for updates about the new drink mix. According to the brand, fans will have opportunities to win canisters of their own with the hashtags #UFOYeah and #promo starting on Thursday, September 19th.
With Area 51 becoming a growing online obsession, brands like Kool-Aid seem to be making the most of the opportunity for UFO-inspired campaigns.
Image Credit: Kool-Aid.
Trend Themes
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Ufo-inspired Campaigns — The growing online obsession with Area 51 presents an opportunity for brands like Kool-Aid to create UFO-inspired campaigns.
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Limited-edition Product Releases — Kool-Aid's creation of a limited-edition UFO-Yeah Intergalactic Green drink mix taps into the trend of exclusive product releases.
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Social Media Contests — Kool-Aid's promotion of the new drink mix through social media contests demonstrates the trend of utilizing user-generated content to engage consumers.
Industry Implications
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Beverage — The creation of the UFO-Yeah Intergalactic Green drink mix by Kool-Aid presents a disruptive innovation opportunity in the beverage industry.
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Food and Snacks — The combination of the UFO theme with Kool-Aid's Sour Green Apple flavor highlights a potential disruptive innovation opportunity in the food and snacks industry.
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Social Media Marketing — Kool-Aid's use of social media platforms to promote and engage with consumers through contests presents a disruptive innovation opportunity in the field of social media marketing.
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