In a remarkable move that may very well spell the beginning of the end of Television’s uncontested monopoly on live sporting events, a recent UFC Facebook streaming campaign has offered a high-profile match to any Facebook user that ‘likes’ their page.
The move comes on the heels of a smaller-scale test run that the UFC undertook last month in which a live charity fight was offered to those who had ‘liked’ their Fan Page. The resulting publicity brought in a staggering 123,000 additional fans alone, so it’s not surprising that an even more ambitious UFC Facebook streaming campaign has now been undertaken.
What's Driving This Trend
- Social Media Streaming
- Disruptive innovation opportunity: Leveraging social media platforms to live stream events and reach a wider audience.
- Monopoly Disruption
- Disruptive innovation opportunity: Challenging the traditional monopoly of television networks by offering live sporting events through online platforms.
- Fan Engagement
- Disruptive innovation opportunity: Using social media interactions, such as 'likes,' to engage fans and offer unique experiences.
Who This Affects Most
- Sports Broadcasting
- Disruptive innovation opportunity: Integrating social media streaming into the sports broadcasting industry to attract a larger audience.
- Online Streaming
- Disruptive innovation opportunity: Expanding online streaming services to include live sporting events and attract more subscribers.
- Social Media Marketing
- Disruptive innovation opportunity: Using social media platforms as marketing channels to engage fans and promote events.
