UBeauty pots has created a fantastic series of garden pots made from recycled, worn-out tires. The Australian company has all of its pots made by hand in Pakistan where the upcycling initiative is creating jobs.
What I find most interesting about the UBeauty pots is how they challenge what is traditionally regarded as waste; they make me think that everything can have a second life with good design and implementation. Another reason to love the Ubeauty pots is that they are made in accordance with the mandates of the Ethical Trading Initiative.
Implications - The eco movement has informed the values of a cross section of consumer demographics. Turning waste into new products captures the imagination of this growing group. Companies should respond and adapt to this cultural reality and create products that are geared towards this group.