Häagen-Dazs Shops is introducing ube-infused ice cream sundaes through a collaboration with New York City's Supermoon Bakehouse. The limited-edition dessert transforms the brand's classic vanilla Dazzler by incorporating unexpected bakery-inspired ingredients, offering customers a combination of creamy, crunchy, and sweet textures. The release also celebrates 50 years since Häagen-Dazs opened its first Brooklyn location.
The Ube, Vanilla & Cornflake Cookie Dazzler features Madagascar vanilla ice cream, ube glaze, honey-roasted cornflake cookie pieces, macadamia nuts, white chocolate, and Honey Joy Clusters. Available October 15–25, 2026, the creation is exclusive to 10 participating shops across Brooklyn and Manhattan.
For Häagen-Dazs, the collaboration creates opportunities to attract dessert enthusiasts through a time-sensitive offering. Supermoon Bakehouse gains exposure beyond its own bakery, while the anniversary connection encourages customer engagement and reinforces both brands' presence in New York's dessert market.
Image Credit: Häagen-Dazs
What Makes This Trend Stand Out
- Bakery-ice Cream Hybrids
- Cross-category dessert mashups create premium indulgence formats where texture, flavor layering, and recognizable partner ingredients can differentiate traditional frozen treats.
- Limited-time Flavor Drops
- Scarcity-driven menu releases heighten consumer urgency while giving established brands a low-risk way to test unconventional ingredients and cultural flavor trends.
- Heritage-linked Collaborations
- Anniversary-based partnerships add local relevance and storytelling value to product launches, turning brand milestones into experiential food moments.
Sectors Adopting This
- Ice Cream Shops
- Specialty frozen dessert retailers can expand beyond core menus through collaborative formats that introduce bakery inclusions, global flavors, and collectible seasonal items.
- Artisanal Bakeries
- Boutique bakeries gain broader visibility when their signature textures and ingredient styles are translated into adjacent categories like sundaes, beverages, or packaged desserts.
- Foodservice Marketing
- Location-exclusive collaborations offer restaurant and dessert brands a localized promotional model that blends novelty, nostalgia, and social media appeal.
