Leonardoworx LWX is director and digital artist based in Florence, Italy, who has a talent for creating amazing type fonts that go against traditional boundaries.
With 'PROJECT ARCO,' the creative transforms typical type fonts to be abstract in appearance, making for an end result that shows the letters as wavy artworks rather than functional type fonts. In order to do this, Leonardoworx LWX took a classic theme known as 'Bodoni,' a serif form that intermingles thick and thin lines.
To explain the project, the creative wrote "As Bodoni is a Serif, my target was to create from these letters a new kind of signs, more abstract, but also more actual and contemporary at the same time, following the idea that smooth curves had to be the main actors of this project."
Key Themes Behind This Trend
- Abstract Typography
- Using abstract typography in design to create unique and unconventional fonts.
- Whimsical Artworks
- Creating type fonts that resemble wavy artworks with a playful and whimsical appearance.
- Contemporary Typeface Design
- Innovating traditional typeface designs by incorporating smooth curves and creating more contemporary fonts.
Where This Applies
- Graphic Design
- Opportunity for graphic designers to explore abstract typography and create visually striking designs.
- Advertising and Branding
- Incorporating whimsical type fonts in advertising campaigns to make brands stand out and leave a memorable impression.
- Web and Digital Design
- Utilizing contemporary typeface designs to create modern and visually appealing websites and digital interfaces.
