'Type Fluid' comes from the mind of Skyrill, a design studio in Manama, Bahrain. The collection of animated shots started as a type fluid experiment. The watery work was created using three computer programs, and the fluid was done mainly through RealFlow.
This inspiring aqueous typographic art proves that the art of commercial print and logos could really benefit from innovative ideas such as this. Not only is this a very interesting project and aesthetically pleasing, but it also has lots of movement, which is an important feature to have to captivate viewers. Imagine billboards advertising for commercial brands using a moving logo. The graphic designer posted a detailed step-by-step process of what it was like to create the Type Fluid project.
What's Driving This Trend
- Aqueous Typography
- Innovative concepts for typography design that incorporates water-like movements
- Animated Logos
- Creating motion graphics for logos to captivate and engage audiences
- Realflow Technology
- Use of RealFlow software to create fluid and dynamic designs in graphic and visual arts
Who This Affects Most
- Graphic Design
- Disruptive innovation opportunity for companies in the graphic design industry to create dynamic logo designs using fluid animation
- Advertising
- Opportunity for companies in the advertising industry to use dynamic animated logos on billboards and other advertising mediums to attract and engage customers
- Animation
- Opportunity for animators to experiment with water-based design concepts using tools such as RealFlow technology
