Twyford Clothing Helps Men Dress Up While Chilling Out
Emily Evans — December 10, 2013 — Fashion
References: twyfordclothing & twyfordclothing
According to Twyford clothing, gone are the days where sweatpants were just for sweating. This new Toronto-based lifestyle brand offers sophisticated comfort wear for modern men. Founder Matthew Davies was inspired to create Twyford clothing during his engineering studies where he found himself living in the same uninspiring uniform of sweatpants. After graduating Davies studied at Parsons the New School for Design in NYC, which led him to internships with acclaimed Toronto designers Greta Constantine and Smythe.
This line of sophisticated sweats features four styles that range from classic drawstring pants, to moto-inspired sweatpants with intricate paneling details. Davies admits, “On several occasions, I have paired these with an oversized tee, a blazer and leather boots and have felt comfortable going to dinner with friends or an industry event.”
These sweats are sure to top the holiday lists of many fashionable fellows!
This line of sophisticated sweats features four styles that range from classic drawstring pants, to moto-inspired sweatpants with intricate paneling details. Davies admits, “On several occasions, I have paired these with an oversized tee, a blazer and leather boots and have felt comfortable going to dinner with friends or an industry event.”
These sweats are sure to top the holiday lists of many fashionable fellows!
Trend Themes
1. Sophisticated Comfort Wear - The trend of offering stylish and comfortable clothing options is disrupting the fashion industry, providing opportunities for brands to target modern consumers.
2. Multi-purpose Sweatpants - The trend of sweatpants becoming versatile wardrobe staples opens up opportunities for innovative designs that can be dressed up or down for various occasions.
3. Lifestyle Brand for Men - The trend of creating specialized clothing lines for men's fashion is providing opportunities for brands to cater to the growing demand for stylish and modern menswear.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of offering stylish and comfortable wear by incorporating innovative designs and materials into their clothing lines.
2. Retail - The retail industry can take advantage of the trend of multi-purpose sweatpants by offering diverse options that can appeal to a wider range of consumers.
3. Apparel - The apparel industry can tap into the trend of specialized clothing lines for men by creating unique and fashion-forward designs that cater to the evolving tastes of male consumers.
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