Social Media Sandals

These Twitter Flip-Flops Will Get You Followers at the Beach

With these Twitter flip-flops, every step you take is a new opportunity to make a mark on this world -- literally.

These flip-flops are designed so that the bottom of the shoes resemble a stamp, so that every time you take a step, the footprint left behind will read, "Who loves me, will follow me."

This is an ingenious invention by Italian designer Paolo Ullen, who is not only capitalizing on the current Twitter craze, but also combining it with everyone's favourite season -- summer. A must-have for the beaches, these sandals show off how social media savvy you are (not to mention, the priceless pictures and shameless advertising you would be doing for your Twitter account ).

Social Media Fashion
Opportunity to create a whole line of social media-inspired fashion products
Innovative Footwear Design
Ability to create unique and attention-grabbing footwear designs with clever branding and messaging
Wearable Advertising
Expansion of the wearable advertising industry with Twitter flip-flops as a new product category

Sectors Adopting This

Fashion
Opportunity for fashion companies to explore and capitalize on social media-inspired clothing and accessory trends
Footwear
Opportunity for footwear companies to create innovative designs with social media branding and messaging
Advertising
Opportunity for advertising agencies to expand into the wearable advertising product category with Twitter flip-flops
SCORE
6.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 99%
Freshness 8%