Global Manufacturer Quadpack Unveiled the New Twist Up Tube
Grace Mahas — February 18, 2020 — Business
References: quadpack & cosmeticsbusiness
Quadpack, a "global manufacturer and provider of hybrid packaging solutions for beauty brands," recently introduced the new Twist Up tube, born from a need to prevent beauty formulas from drying out while creating a user-friendly experience.
The Twist Up tube features a rotating mechanism that features a nozzle to open and close -- this provides the ideal dosage without exposing the remainder of the formula to oxygen, which can dry out products. The new packaging innovation also boasts a flip-top cap to support a more measured dispensing method, which is available in a five-layer version for sensitive formulas.
The new pack was launched in Europe and is available in Diameter 30 with 30ml and 70ml capacities.
Image Credit: Quadpack
The Twist Up tube features a rotating mechanism that features a nozzle to open and close -- this provides the ideal dosage without exposing the remainder of the formula to oxygen, which can dry out products. The new packaging innovation also boasts a flip-top cap to support a more measured dispensing method, which is available in a five-layer version for sensitive formulas.
The new pack was launched in Europe and is available in Diameter 30 with 30ml and 70ml capacities.
Image Credit: Quadpack
Trend Themes
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Hybrid Packaging Solutions — The Twist Up tube showcases a hybrid packaging solution that prevents beauty formulas from drying out while offering a user-friendly experience.
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Rotating Mechanism — The rotating mechanism of the Twist Up tube introduces an innovative way to provide ideal dosage without exposing the remainder of the formula to oxygen, prolonging product freshness.
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Measured Dispensing Method — The flip-top cap of the Twist Up tube supports a more measured dispensing method, promoting controlled application of beauty products.
Industry Implications
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Beauty Packaging — The Twist Up tube represents a disruptive innovation in beauty packaging, offering solutions to prevent formula drying and improve user experience.
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Cosmetics Manufacturing — Cosmetics manufacturers can capitalize on the Twist Up tube's hybrid packaging design to create more functional and effective packaging solutions for their products.
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Personal Care Retail — Personal care retailers can leverage the Twist Up tube's measured dispensing method to offer customers a more practical and controlled application of beauty products.
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