Quadpack, a "global manufacturer and provider of hybrid packaging solutions for beauty brands," recently introduced the new Twist Up tube, born from a need to prevent beauty formulas from drying out while creating a user-friendly experience.
The Twist Up tube features a rotating mechanism that features a nozzle to open and close -- this provides the ideal dosage without exposing the remainder of the formula to oxygen, which can dry out products. The new packaging innovation also boasts a flip-top cap to support a more measured dispensing method, which is available in a five-layer version for sensitive formulas.
The new pack was launched in Europe and is available in Diameter 30 with 30ml and 70ml capacities.
Image Credit: Quadpack
What's Driving This Trend
- Hybrid Packaging Solutions
- The Twist Up tube showcases a hybrid packaging solution that prevents beauty formulas from drying out while offering a user-friendly experience.
- Rotating Mechanism
- The rotating mechanism of the Twist Up tube introduces an innovative way to provide ideal dosage without exposing the remainder of the formula to oxygen, prolonging product freshness.
- Measured Dispensing Method
- The flip-top cap of the Twist Up tube supports a more measured dispensing method, promoting controlled application of beauty products.
Who This Affects Most
- Beauty Packaging
- The Twist Up tube represents a disruptive innovation in beauty packaging, offering solutions to prevent formula drying and improve user experience.
- Cosmetics Manufacturing
- Cosmetics manufacturers can capitalize on the Twist Up tube's hybrid packaging design to create more functional and effective packaging solutions for their products.
- Personal Care Retail
- Personal care retailers can leverage the Twist Up tube's measured dispensing method to offer customers a more practical and controlled application of beauty products.
