This holiday season, Twin Farms, Vermont’s exclusive five-star, all-inclusive Relais & Châteaux property, offers a unique winter retreat on its estate. To begin, guests can immerse themselves in 'The Art of a Vermont Winter,' a series of curated events designed to showcase the charm of the season. Highlights include "scenic horse-drawn carriage rides through snow-dusted trails, peaceful lantern-lit evening walks, and WhistlePig whiskey tastings paired with warm cinnamon-sugar donuts."
In addition, guests can enjoy flower arranging workshops led by floral designer Tedd Kapinos and create memories at a vintage-style photo booth. The property also provides "private skiing, snowshoeing, onsen baths, and in-room dining, along with luxurious treehouse accommodations." For festive dining, guests can savor a Christmas Day dinner, New Year’s Eve celebration, and New Year’s Day brunch. Nearby, Woodstock’s 'Wassail Weekend' offers further holiday festivities with carriage rides and tree-lighting ceremonies.
Image Credit: Twin Farms
Key Themes Behind This Trend
- Curated Winter Experiences
- Exclusive establishments are crafting tailored winter experiences that blend luxury with seasonal authenticity.
- Nostalgic Holiday Activities
- Resorts are reintroducing vintage-inspired activities like horse-drawn carriage rides to evoke a sense of nostalgia among guests.
- Luxury Seasonal Retreats
- Upscale resorts are offering comprehensive seasonal packages that include unique holiday festivities alongside accommodations.
Where This Applies
- Luxury Hospitality
- High-end resorts are enhancing guest experiences with personalized and exclusive winter activities and amenities.
- Travel and Leisure
- The tourism industry is leveraging imaginative seasonal events to attract winter travelers seeking memorable experiences.
- Experiential Marketing
- Businesses are utilizing bespoke, immersive holiday experiences as a strategy to strengthen brand connection with consumers.
