'Turquoise' by Marina Perevezentseva is a beautiful set of images that all have a blue-marine wash to their appearance. The images are taken in France and feature beaches and boats on the coast.
The images are beautifully captured, managing to get the relaxed feel of the area into the image itself. The turquoise color in all of the photos is truly breathtaking, making me feel like a vacation to France is necessary.
Implications - Consumers like looking at color-washed imagery because it enhances the picture's ability to evoke escapism, which is a major source of stress relief. Corporations with print campaigns may consider using a color-wash filter on their images in order to attract consumers.
What Makes This Trend Stand Out
- Color-washed Imagery
- More photographers and businesses will experiment with color-washed imagery to enhance their content's ability to evoke escapism.
- Escapism Marketing
- Businesses will adopt a marketing strategy that emphasizes escapism as a way to appeal to consumers' desire for stress relief.
- Print Campaign Innovation
- Businesses will innovate their print campaigns by incorporating color-washed imagery and escapism marketing to enhance consumer engagement.
Sectors Adopting This
- Photography
- The photography industry will see an increase in demand for color-washed imagery.
- Tourism
- The tourism industry will adopt escapism marketing tactics to attract consumers.
- Advertising
- The advertising industry will experiment with color-washed imagery and escapism marketing to improve campaign outcomes.
