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Arrousing Beverages

Australia's Hot Love Drink, Turn On

— February 8, 2006 — World
Why drink Red Bull when you can drink Turn On. Turn On is like most energy drinks, but allegedly better as it is said to boost your passionate abilities. The soda contains all the Guarana, Ginseng and Ginko Biloba you love. In addition, it includes Schizandra, claimed to be an aphrodisiac herb. The drink is one of the hottest new things in Australia.

Implications - In contemporary society, sex sells, and this clever beverage branding promotes the seductive side of the product. In order to appeal to consumers, companies should consider how their products and promotions attend to this ongoing consumer fascination with sexual deviance and incorporate these finds into their commodities.
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