Turkish Airlines introduces a new in-flight safety video that may appeal to a wider audience, created in collaboration with Warner Bros. The airline taps to the LEGO movie franchise to create an animated safety video that is both playful and informative. The characters from the LEGO movie deliver the safety procedures in a humorous way by taking part in demonstration whilst providing entertainment.
The cast is entirely comprised of LEGO characters and is a safety video that is the first of this kind. To bring it to life, it took a production team of animators, lighting technicians, layout artists, and concept artists. It took almost 3 million LEGO bricks, and over 9.5 million CPU hours to create 973 iterations of the animation. There are 30 different versions in total to cover all 15 models of the Turkish Airline fleets, done in both English and Turkish.
Why This Trend Is Growing
- Branded Safety Videos
- Companies can collaborate with entertainment brands to create informative yet entertaining safety videos in order to appeal to wider audiences.
- Animated Demonstrations
- Animated demonstrations can be used by airlines to creatively communicate important safety procedures to passengers.
- Collaboration in Marketing
- Collaborating with other brands, particularly in entertainment, can make marketing campaigns more effective and appealing.
Industries Being Reshaped
- Airline
- Airlines can use animated safety videos to differentiate themselves and appeal to a wider range of passengers.
- Entertainment
- Entertainment companies can collaborate with airlines to create unique marketing campaigns that will increase brand recognition and exposure.
- Marketing
- Marketing agencies can explore the use of animated marketing campaigns as a way to help clients stand out in a crowded market.
