These new Turkey Hill ice creams are being launched by the brand in partnership with Mattel to offer consumers with a Barbie-inspired flavor experience.
The ice creams come in the Strawberry Marshmallow and Frosted Cupcake flavor options, which are both packaged with the Barbie branding front and center to help catch the eye of shoppers. The Strawberry Marshmallow puts strawberry frozen dairy dessert with swirls of marshmallow in the mix, while Frosted Cupcake features a cupcake-flavored frozen dairy base with Barbie pink icing ribbons throughout.
The new Turkey Hill ice creams come in 46-ounce tubs arriving at select retailers including ACME, ShopRite, Giant Eagle, Turkey Hill Minit Markets, Giant Carlisle, Wegmans, Weis, Food Lion, Market Basket and Hannaford.
Image Credit: Turkey Hill
Why This Trend Is Growing
- Toy-influenced Foods
- Merging beloved toy brands with food products creates a nostalgic and unique marketing angle, driving customer engagement and cross-generational appeal.
- Co-branded Desserts
- Partnerships between food and non-food brands expand market reach and enhance brand recognition through collaborative products like themed ice creams.
- Novelty Flavor Innovations
- Introducing unexpected and whimsical flavors into the market captivates consumers' curiosity and encourages trial purchases.
Industries Being Reshaped
- Food & Beverage
- Exploring partnerships with entertainment or toy brands to create co-branded food items can result in high consumer interest and diversified product lines.
- Retail
- Retailers stocking co-branded novelty items may see increased foot traffic and sales, particularly among families and collectors.
- Toy Manufacturing
- Collaborations with food brands open new revenue streams and enhance brand presence beyond traditional toy markets.
