The 'How Big is Tumblr?' infographic from Website Host Reviews examines some Tumblr statistics of the ever-expanding microblogging site. Currently, Tumblr is available in 13 different languages and there are over 168 million blogs hosted on Tumblr.
Back in May of last year, Tumblr was acquired by Yahoo! for $1.1 billion, but it seems there was a decrease in users after this time. The blogging site also seems to be an underused platform to tap into an audience of young women. Only 31 of the 100 top brands use Tumblr and seem to prefer Instagram and Pinterest over this microblogging platform.
The graphic also points out some other unsavory stats, including the site's adult content and referrals, which mostly came from adult sites as well. Although Tumblr has been cleaning up its game, it's understandable why some brands might shy away from leveraging its products or services on this platform.
What's Driving This Trend
- Expanding Microblogging Sites
- Opportunities for startups to create similar platforms with new and unique features.
- Decline in Tumblr's Popularity
- Companies can take advantage of Tumblr's underused audience by developing marketing strategies that focus on young women.
- Brands Shying Away From Tumblr
- Opportunities for companies to fill the gap by partnering with Tumblrs that produces content popular with young women.
Who This Affects Most
- Social Media
- Expanding microblogging sites are disrupting the social media industry, creating new opportunities for social networking and content sharing.
- Marketing and Advertising
- The decline of Tumblr's popularity presents an opportunity for companies to develop new advertising strategies that appeal to Tumblr's underused audience.
- Content Production
- The shift towards Instagram and Pinterest suggests that brands are looking for alternative platforms to target their audience, presenting opportunities for content producers to produce engaging content for these platforms instead.
