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IBM's 'TrustChain' Provides Transparency to Consumers

 - Apr 27, 2018
References: & thecurrentdaily
While conscious diamond-buyers have had to rely on a certificate of authenticity in the past to ensure the quality and ethical standards of the gemstone, IBM is looking to provide greater transparency to consumers with TrustChain.

The TrustChain blockchain network will be able to track and authenticate diamonds, as well as other precious metals, through every step of the supply chain. The technology will help consumers to determine how a particular gem or metal was mined, as well as whether or not it was ethically sourced from a particular region.

Brands that participate with TrustChain will be able to easily call up the full history of an engagement ring on a customer-facing web database to provide an unparalleled level of transparency.