Trupure Organics Caters to the Needs of Consumers 50-Plus
Laura McQuarrie — February 20, 2021 — Fashion
References: trupureorganics & prnewswire
Trupure Organics makes clean, mature skincare that's specifically formulated to strengthen, lift, protect, plump, smooth and nourish the skin of 50-plus consumers. The all-natural, plant-based line harnesses the power of stem cells, bio-retinol, extracts, peptides, oils and juices, and is backed by a TruPurity promise that excludes chemicals, fragrances, dyes, parabens, GMOs and phthalates.
Products like the No More Crepe Neck and Décolletage Cream demonstrate how the brand sets itself apart, as it opts for a plant-based bio-retinol instead of retinol itself, which can cause peeling, irritation, discomfort and increased sensitivity. The full line also includes serums, moisturizers and dual-action products for renewing the delicate eye area and hands.
This line specifically speaks to women over the age of 50, who often feel overlooked by the beauty industry.
Products like the No More Crepe Neck and Décolletage Cream demonstrate how the brand sets itself apart, as it opts for a plant-based bio-retinol instead of retinol itself, which can cause peeling, irritation, discomfort and increased sensitivity. The full line also includes serums, moisturizers and dual-action products for renewing the delicate eye area and hands.
This line specifically speaks to women over the age of 50, who often feel overlooked by the beauty industry.
Trend Themes
1. Clean Beauty - An opportunity for other skincare brands to repurpose their products, focusing on clean labels and mature skincare lines.
2. Age-specific Skincare - An opportunity for other skincare brands to cater to the needs of consumer segments that feel overlooked, such as those aged over 50.
3. Plant-based Skincare - An opportunity for skincare brands to explore and invest in plant-based skincare lines and alternatives to controversial skincare ingredients such as retinol.
Industry Implications
1. Beauty and Personal Care - Opportunity for brands to create more mature skincare products with a clean or plant-based label that caters to the over 50 segment.
2. Natural Skincare - Opportunity for natural skincare brands to expand and innovate their ingredients to cater to the 50-plus market and offer a chemical-free solution.
3. Anti-aging Skincare - Opportunity for anti-aging skincare brands to develop plant-based skincare products that produce the same or better effects as their chemical-laden competitors while catering to mature customers.
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