Trupure Organics makes clean, mature skincare that's specifically formulated to strengthen, lift, protect, plump, smooth and nourish the skin of 50-plus consumers. The all-natural, plant-based line harnesses the power of stem cells, bio-retinol, extracts, peptides, oils and juices, and is backed by a TruPurity promise that excludes chemicals, fragrances, dyes, parabens, GMOs and phthalates.
Products like the No More Crepe Neck and Décolletage Cream demonstrate how the brand sets itself apart, as it opts for a plant-based bio-retinol instead of retinol itself, which can cause peeling, irritation, discomfort and increased sensitivity. The full line also includes serums, moisturizers and dual-action products for renewing the delicate eye area and hands.
This line specifically speaks to women over the age of 50, who often feel overlooked by the beauty industry.