State Of is a menopause-focused skincare brand specifically designed for mature women. In addition to breaking down beauty and aging-related stereotypes, the company is focused on products that are "developed to meet the needs of the many varied experiences, phases and feelings associated with this State Of flux," a time of changing hormones that affect mood, skin and one's overall health.
State Of's skincare range was co-created by the brand's collective of real women who have gone through menopause, aiming to empower those dealing with body and hormonal changes for the first time -- from mood swings and hot flashes to changes to skin's elasticity and appearance.
The company's product range include individually sold skincare solutions, supplements and kits that fit under categories like cooling, relief, repair and moisture, ensuring something for a variety of individual skin concerns.
What Makes This Trend Stand Out
- Menopause-focused Skincare
- Opportunity for skincare brands to cater to the unique needs and experiences of women going through menopause.
- Breaking Age-related Stereotypes
- Opportunity to challenge society's perception of aging by offering products that empower and celebrate mature women.
- Empowering Co-creation
- Opportunity to engage with real menopausal women to create skincare products that address their specific needs and concerns.
Sectors Adopting This
- Skincare
- Skincare brands can develop lines specifically tailored to the menopausal demographic.
- Wellness
- Wellness brands can expand their offerings to include supplements and products that support women going through menopause.
- Beauty
- Beauty brands can redefine the standards of beauty by promoting and celebrating mature women.
