A Florida Dodge truck dealer is giving away his inventory on a BOGO--Buy One, Get One Free--deal.
While we're used to seeing huge discounts and special financing deals to clear out the lots, it's rare that a dealer wants to make you take two Dodge trucks when you might only be looking for one Dodge truck.
Implications - In a world where money is one of the biggest issues, people are constantly looking for the next greatest deal. Businesses that can offer consumers bang for their buck are guaranteed to see huge consumer reactions. If a business has the power to save people money, then that is more than enough to become successful.