The Fall/Winter 2009 ad campaign for Brazilian streetwear fashion label Triton seems oblivious to the global financial crisis.
Abundant decadence is the main theme of the campaign, which was shot by photographer Tony Kelly.
In the ads, Brazilian supermodel Evandro Soldati plays the role of a spoiled rich kid goofing around in an ultra luxurious mansion. Evandro engages in playful debauchery with three attractive women played by models Viviane Orth, Daniela Freitas and Nathalie Edenburg.
By contrast, most top fashion designers and publications are taking steps to minimize spending and be more frugal in this economy. But perhaps this ad campaign is intended to be an escapism from the stark reality. However, I somehow doubt those who lost their jobs or homes would find solace in it.