'Triptease' puts traveller testimonials and photos at the forefront of its travel app. Since consumer reviews and opinions can be so influential online, this app uses this to its advantage.
It's not hard to sell someone on visiting a pristine beach with crystal-clear blue waters, but Triptease's app uses gorgeous traveller-taken photographs that make these destinations all the more tempting to visit.
In addition to the incredible collection of photos it has, the app allows users to save ideas for upcoming trips and follow similar travellers. This is brilliant, since it helps people to find like-minded travellers that are likely to spend in the same price range, visit the same kinds of destinations and have similar travelling companions.
What Makes This Trend Stand Out
- User-generated Travel Content
- Opportunity for travel apps to prioritize user-generated content such as personal reviews and photography to influence consumer decision-making.
- Social Networking for Travelers
- Opportunity for travel apps to incorporate social networking features to connect like-minded travelers and enhance the travel experience.
- Visual-based Travel Inspiration
- Opportunity for travel apps to leverage visually stunning photographs to inspire and entice travelers to visit specific destinations.
Sectors Adopting This
- Travel Apps
- Travel app developers can disrupt the industry by prioritizing user-generated content and incorporating social networking features for a more personalized and inspiring travel experience.
- Tourism and Hospitality
- Tourism and hospitality businesses can benefit from partnering with travel apps that feature user-generated content, as well as creating visually appealing content to attract travelers.
- Photography and Visual Arts
- Photography and visual arts industries can collaborate with travel apps to provide captivating images that showcase the beauty of various travel destinations.
