Sustainable Transitional Coats

Frank and Oak's New Triple Torren Parka Raincoat is Great for Fall

With the change of season, many consumers may be looking to purchase a utilitarian jacket to keep them warm and dry, and Frank and Oak's new Triple Torren Parka Raincoat is the perfect solution. The utilitarian jacket boasts a waterproof two-way zipper with a drawstring hoodie and magnetic flap pockets at the front.

The knee-length jacket is a great option to wear to work or wear while camping thanks to its streamlined and demure aesthetic. Moreover, this minimalistic coat is perfect for eco-conscious shoppers as it's made from 100 percent recycled discarded nylon textiles that have been re-spun to create new yarns. Consumers can purchase this jacket online and in stores in two colorways including 'Matte Black and 'Olive Green.'

Utilitarian Jackets
Opportunity for disruptive innovation in creating sustainable and eco-friendly utilitarian jackets.
Streamlined Aesthetic
Opportunity for disruptive innovation in designing minimalist and demure coats for various occasions.
Recycled Textiles
Opportunity for disruptive innovation in utilizing 100 percent recycled discarded nylon textiles for coat production.

Sectors Adopting This

Fashion Retail
Opportunity for disruptive innovation in the fashion retail industry by offering sustainable and eco-friendly coats.
Outdoor Apparel
Opportunity for disruptive innovation in the outdoor apparel industry by creating utilitarian jackets suitable for camping and outdoor activities.
Textile Recycling
Opportunity for disruptive innovation in the textile recycling industry by re-spinning discarded nylon textiles to create new yarns for coat production.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 54%
Activity 16%
Freshness 9%