While many snack brands are experimenting with over-the-top seasonal flavors, Hostess is keeping things simple with its new Triple Chocolate Brownies and Cream Cheese Coffee Cakes. The only catch is that you'll have to wait until December to sample these indulgent treats.
Hostess' new Triple Chocolate Brownies were recently spotted by Instagram snack sleuth @markie_devo. According to @markie_devo's Instagram post, the new Triple Chocolate Brownies appear to have a fudgy chocolate base that's studded with chocolate chips and finished with another layer of chocolate icing on top. As the packaging announces, Hostess is "keepin' it real" by using real chocolate and eliminating the use of high-fructose corn syrup, and artificial colors and flavors. For parents who are paying close attention to what's in their kid's snacks, this is likely welcome news.
Image Credit: <i> Hostess.</i>
What's Driving This Trend
- Over-the-top Seasonal Flavors
- Disruptive innovation opportunity: Create unique and bold seasonal flavors in snacks to cater to adventurous consumers.
- Real Ingredients and Clean Labeling
- Disruptive innovation opportunity: Develop snacks with real ingredients and eliminate artificial additives to meet the demand for healthier options.
- Indulgent and Decadent Treats
- Disruptive innovation opportunity: Introduce indulgent and rich treats like Triple Chocolate Brownies to satisfy consumers' cravings for indulgence.
Who This Affects Most
- Snack Manufacturing
- Disruptive innovation opportunity: Adopt new manufacturing techniques and processes to create unique and innovative snacks.
- Healthy Snacks
- Disruptive innovation opportunity: Develop healthier snack options by using real ingredients and clean labeling to meet the growing health-conscious consumer market.
- Bakery and Confectionery
- Disruptive innovation opportunity: Incorporate unconventional ingredients and flavors in bakery and confectionery products to differentiate from competitors.
