Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Trends Expert Jeremy Gutsche on Why Popular Products Fail

 - May 24, 2013
References: jeremygutsche
Trends expert speaker Jeremy Gutsche teaches his keynote audiences the value of truly unique products and the potential they have to go viral. His innovation keynote preaches that "popular is not cool," but "unique and cutting edge."

As Jeremy notes in his book, it is often the odd products -- the ones that are seemingly too bizarre or niche to take off -- that do capture huge proportions of the market. He specifically focuses on unconventional footwear products that many wouldn't have expected to go so viral.

"Hush Puppies: In 'The Tipping Point,' Malcolm Gladwell popularized the case study of Hush Puppies. Just when the ugly shoe brand was ready to fold, trendsetters in New York's East Village started wearing Hush Puppies precisely because they were rare and unique. Soon afterward, the shoes appeared on runways and celebrities. Sales exploded from 30,000 pairs in 1994 to 1.7 million pairs by 1996."

Jeremy teaches businesses to go beyond the norm to create products and services that will go viral. For more insight from Jeremy, check out the FREE version of 'Exploiting Chaos' here.