eBay Inside Drop Shares Designs That Never Went Public
Laura McQuarrie — September 14, 2021 — Fashion
References: ebay & prnewswire
eBay Inside Drop gives fans the chance to get in on hard-to-find, rare and deadstock sneakers backed by an Authenticity Guarantee. The curated collection of sneakers even features Friends & Family sneakers, which will be given away to eBay's community of enthusiasts.
Styles like the Air Jordan 1 Fragment High 'Friends & Family' and the Adidas x Pharrell NMD Human Race Trail 'Friends & Family' are collectibles that have been created just friends of the designer or brand and never made available to the public. Now, these incredibly rare sneakers are being shared in a way like never before.
To drive home the point that sneaker collecting is also about being part of a community, eBay partnered with Jacques Slade and other sneaker experts to share tips and tricks for creating listings on the platform.
Styles like the Air Jordan 1 Fragment High 'Friends & Family' and the Adidas x Pharrell NMD Human Race Trail 'Friends & Family' are collectibles that have been created just friends of the designer or brand and never made available to the public. Now, these incredibly rare sneakers are being shared in a way like never before.
To drive home the point that sneaker collecting is also about being part of a community, eBay partnered with Jacques Slade and other sneaker experts to share tips and tricks for creating listings on the platform.
Trend Themes
1. Ultra-exclusive Sneaker Collections - Exclusive sneaker collections backed by an Authenticity Guarantee provide a disruptive innovation opportunity for luxury retailers to enhance their e-commerce offerings.
2. Rare Sneaker Collectibles - The growing demand for rare and deadstock sneakers creates a disruptive innovation opportunity for auction houses and consignment shops to expand their market reach.
3. Community-driven Sneaker Culture - The increased interest in sneaker culture and related events offers disruptive innovation opportunities for experiential marketing companies and event organizers.
Industry Implications
1. Luxury Retail - The exclusive sneaker collections can boost luxury retailers' e-commerce sales and drive customer engagement.
2. Auction Houses and Consignment Shops - Auction houses and consignment shops that specialize in rare and deadstock sneakers can expand their market reach and meet the growing demand.
3. Experiential Marketing and Events - Experiential marketing companies and event organizers can tap into the growing interest in sneaker culture and create unique, community-driven experiences for sneaker enthusiasts.
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