Entrepreneur Magazine cited Trend Hunter Research in a piece on the resurgence of crafting amid the sour economy. The article, titled â€œCrafting: A Silver Lining in a Tough Economy,â€ discusses the rise of niche crafts like sewing, scrapbooking and DIY kids' projects and uses Trend Hunter's Credit Crunch Couture to bolster the argument that the economy has inspired an interest in do-it-yourself fashion.
Implications - Credit Crunch Couture was listed as Trend Hunter Research's number one trend and has cited the poor economy as a reason for the wave of DIY fashion. Just because the economy is in a bit of a rut, doesn't mean that fashionistas will stop shopping. They just have to get a little more creative.