Priced at $20,000, the TrekStor i.Beat Organix isn't that ordinary. The luxury mp3 player is encrusted with 63 diamonds (1 carat) and plated in 18 carat gold. Obviously it comes with features you need, like 1 gb of memory, 25 hours of continuous playback, a 5x equalizer and SRS surround sound: but do you really care about sound quality when you drop $20,000 on an mp3 player? Hot.
Implications - Now that the economic downturn is behind us, consumers are feeling jubilant and want to express those feelings by making gaudy purchases. Everyday items that are spruced up with diamonds or gold are very attractive to these consumers. Another example is a gold-encrusted toothbrush.