Stüssy and Beats by Dre have teamed up to launch the 'Stüssy X Beats by Dre Pill+' portable speaker. This speaker will be available on Stüssy's online store as of March 4th, 2022, for $185 USD. This Beats Pill+ features a design that echoes the streetwear label's signature statements. For example, the speaker is covered in white skulls, bones, and other symbols over top a white backdrop to give the pill an edgy streetwear feel.
On top of this skull design, the Beats Pill+ has the statement "the only good system is a sound system" etched into its back, which echoes the anti-establishment values that are commonly conveyed through streetwear, punk, and street fashion labels. Lastly, the top of the speaker has the "b" logo from Beats by Dre, and the back of the pill has the Stüssy logo in white.
Image Credit: Stüssy, Beats by Dre
Key Themes Behind This Trend
- Streetwear-branded Tech Accessories
- Collaborations between streetwear brands and tech companies offer opportunities to merge fashion and functionality.
- Customizable Portable Speakers
- Personalized designs on portable speakers provide a unique selling point for consumers looking for customized tech options.
- Music-driven Fashion Trends
- Fashion and music continue to be intertwined, as seen in the popularity of streetwear-branded music players.
Where This Applies
- Consumer Electronics
- Tech companies can benefit from collaborations with fashion labels to create unique and trendy tech products.
- Fashion and Apparel
- Streetwear brands can expand their offerings by creating tech accessories that align with their brand and resonate with their target audience.
- Music and Entertainment
- Music-themed fashion items, like streetwear-branded speakers, create new avenues for music and entertainment companies to connect with consumers.
