Dunkin' Now Offers a Trefoils Shortbread-Inspired Coffee Flavor
Katherine Pendrill — December 25, 2018 — Lifestyle
References: thedailymeal
To round out its lineup of Girl Scout cookie coffees, Dunkin' has debuted a new Trefoils shortbread-inspired coffee flavor. The release of the new flavor is timed to coincide with Girl Scout Cookie season, which officially kicks off in January.
This year, Dunkin' is brining back its beloved Coconut Caramel and Thin Mints coffee flavors, along with a brand new Trefoils shortbread-inspired flavor. As the brand explains, "The new Trefoils shortbread coffee flavor brings the sweet and buttery flavor of the traditional shortbread cookie to Dunkin’ coffee." All of the Girl Scout cookie flavors will be available in Dunkin' full lineup of hot and cold coffee offerings. Dunkin' will even be inviting Girl Scouts to come sell their cookies at select Dunkin’ restaurants on weekends in February.
Image Credit: Dunkin’.
This year, Dunkin' is brining back its beloved Coconut Caramel and Thin Mints coffee flavors, along with a brand new Trefoils shortbread-inspired flavor. As the brand explains, "The new Trefoils shortbread coffee flavor brings the sweet and buttery flavor of the traditional shortbread cookie to Dunkin’ coffee." All of the Girl Scout cookie flavors will be available in Dunkin' full lineup of hot and cold coffee offerings. Dunkin' will even be inviting Girl Scouts to come sell their cookies at select Dunkin’ restaurants on weekends in February.
Image Credit: Dunkin’.
Trend Themes
1. Girl Scout Cookie Flavored Coffee - The trend of introducing unique, seasonal flavors to coffee menus to cater to specific demographics, such as Girl Scout Cookie enthusiasts, presents an opportunity for expanding product offerings and partnerships.
2. Limited Time Offerings - The trend of creating limited-time offerings, such as seasonal coffee flavors, can encourage higher traffic and drive sales through a sense of urgency and exclusivity for customers.
3. Brand Collaborations - The trend of partnering with prominent brands, such as Girl Scouts of America, presents an opportunity for brand exposure and cross-selling related products, such as cookies and coffee.
Industry Implications
1. Coffee Shops and Chains - Coffee shops and chains can capitalize on the trend of introducing unique, seasonal flavors to their menus to cater to specific demographics.
2. Snack and Baked Goods Industry - The collaboration between Dunkin' and Girl Scouts of America presents an opportunity for the snack and baked goods industry to expand product lines and cross-promote related products.
3. Food and Beverage Marketing - Food and beverage marketing professionals can take advantage of the trend of limited-time offerings, creating campaigns to promote exclusivity and urgency to drive sales and traffic.
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