Popping candies, like 'Pop Rocks,' offer one of the most bizarre and oddly addicting sensations in the world of candy, and Treat Factory Popping Candy takes that sensation past mouthfeel to include taste as well. The company's gourmet popping candy comes in spicy, savory, and bitter flavors that one wouldn't expect from a treat.
Treat Factory Popping Candy comes in three flavors: bacon, wasabi, and beer. These flavors are artificial; there is no bacon in the bacon-flavored candy and there is no alcohol in the beer-flavored candy.
On top of those weird candy flavors, the candy also offers the pop that its name indicates. That sensation is created through trapping bubbles of carbon dioxide within the flavored candy coating.
What's Driving This Trend
- Gourmet Popping Candy
- The creation of unusual flavors for popping candy creates a market niche for novelty candy.
- Artificial Food Flavors
- The use of artificial flavors to create realistic candy flavors can expand to other food markets, such as protein supplements or meal replacements.
- Carbonation in Food
- Carbonation in candy can be a disruptive innovation for other food markets, such as energy drinks or enhanced water.
Who This Affects Most
- Candy Industry
- The candy industry can capitalize on novelty flavors, such as gourmet popping candy, to appeal to niche markets.
- Food Industry
- The use of artificial flavors can expand beyond candy, creating a market for realistic flavors in protein supplements or meal replacements.
- Beverage Industry
- Carbonation in candy can be a disruptive innovation for other beverage markets, such as energy drinks or enhanced water.
