Norwegian Travel Photography

This Travel Photography Project Captures the Mystery of Syden

For his travel photography project 'Southbound,' Knut Egil Wang photographs Norwegians as they vacation in "Syden," a word that references of-the-moment travel destinations. Wang traveled to these hot spots, located in Spain, Cyprus, Turkey and Thailand, hoping to explore the nuances between these often unidentifiable, ephemeral destinations.

It's true, despite their variances, all holiday destinations look more or less the same in a photograph. The photographs have a sense of uniformity about them, each depicting the same leisure activities under the sun. Rather than focus on differentiating between each locale, Wang ended up focusing on capturing the Norwegian way of life, or at least, their way of vacation.

His subjects include high-profile people such as the musician Sputnik, as well as Børre Knudsen, an anti-abortionist activist and priest.

Mystery of Syden
Exploring the hidden nuances of popular travel destinations.
Uniformity in Holiday Destinations
Highlighting the similarities between different travel hot spots.
Capturing the Norwegian Way of Life
Showcasing the unique vacation habits of Norwegians.

Where This Applies

Travel Photography
Innovation opportunities in capturing the hidden aspects of popular travel destinations.
Tourism
Opportunities to create differentiated travel experiences for tourists.
Leisure and Hospitality
Innovation potential in catering to specific national vacation habits.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 3%
Freshness 8%