Live like a local with the new series of Monocle Travel Guides. What sets the Monocle Travel Guides apart is their exclusive focus on print, rather than digital capabilities. While other travel companies continue to move in the direction of apps and other electronic platforms, these old-school travel guides will only be sold as printed books.
Despite their traditional approach to guide books, the Monocle Travel Guides are anything but ordinary. The artfully designed books are chocked full of colorful photographs and illustrations, rather than wordy descriptions. And unlike other travel guides that are often divided by neighborhood, the Monocle Travel Guides are organized based on interests such as restaurants, retail and cultural attractions. Additionally, the accompanying information is penned by locals from each destination, who highlight unconventional attractions and points of interest.
The Monocle Travel Guide Series has currently published destination guides for New York and London, with plans of adding Hong Kong and Tokyo in July of this year.
Key Themes Behind This Trend
- Printed Travel Guides
- The exclusive focus on print in the Monocle Travel Guides presents an opportunity for innovative approaches to designing and distributing physical travel information.
- Artful Design
- The artfully designed Monocle Travel Guides highlight the potential for combining aesthetic appeal and practical information in various industries, such as publishing and tourism.
- Local Insights
- The use of local contributors in the Monocle Travel Guides demonstrates the value of incorporating authentic perspectives in industries like travel, content creation, and marketing.
Where This Applies
- Publishing
- The Monocle Travel Guides' focus on printed books presents an opportunity for disruptive innovation in the publishing industry, exploring new ways to create and distribute physical travel information.
- Tourism
- The artful design and local insights in the Monocle Travel Guides highlight potential innovation opportunities in the tourism industry, such as creating immersive and visually appealing travel experiences.
- Content Creation
- The use of local contributors in the Monocle Travel Guides showcases the value of authentic perspectives in content creation, paving the way for new approaches in storytelling and information dissemination.
