Summer-Ready PVC Totes

Building Block's Translucent Shopping Bag is Exclusive to SSENSE

Luxury fashion house Building Block is getting consumers ready for the warm weather with a new translucent shopping bag made with a high-end PVC material. The brand teamed up with online retailer SSENSE to release the perfect bag for any summer vacation, with a fresh yellow pop of color.

The Peephole tote is constructed with the classic clear vinyl material and features the Building Block logo embossed directly in the center. The interior features a buffered leather pouch with a zipped closure placed at the top, added to store all small essentials such as makeup or sunglasses. The most interesting addition is the cut-out with a yellow leather trim at the top right corner.

The new translucent shopping bag from Building Block will only be available online at SSENSE for $349.

Translucent Fashion
The trend of translucent fashion is disrupting the traditional opaque clothing industry and creating opportunities for high-end PVC materials.
Functional Fashion Accessories
The trend of adding functional aspects to high-end fashion items, such as a cut-out for sunglasses or makeup, is disrupting the traditional fashion accessory industry and creating opportunities for innovative designs.
E-commerce Exclusive Collaborations
The trend of exclusive collaborations between luxury fashion brand Building Block with online retailers like SSENSE is disrupting the traditional brick-and-mortar retail industry and creating opportunities for unique online shopping experiences.

Sectors Adopting This

Fashion
The fashion industry can seize the trend of translucent fashion and innovative design opportunities to create new products with high-end PVC materials and functional aspects.
Fashion Accessories
The fashion accessory industry can seize the trend of adding functionality to items and create new, innovative designs like a cut-out for sunglasses or makeup.
E-commerce
The e-commerce industry can seize the trend of exclusive collaborations between luxury fashion brands and online retailers like SSENSE to create unique online shopping experiences and disrupt the traditional brick-and-mortar retail industry.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 13%
Freshness 8%