Wandering the streets of Miami with what he refers to as his â€œsuper hot dog closetâ€ while speaking about himself in the third person, Nick Mahshie is the genius behind the cardboard couture Tranqui Yanki fashions (which, by the way, is supposed to rhyme).
Mahshie's Tranqui Yanki fashions are, essentially clothing and accessories handcrafted, painted and colored entirely from cardboard.
My personal favorite is the cardboard bikini.
Implications - For a company seeking to draw immediate attention to itself and raise brand awareness, nothing is more effective than creating an avant-garde novelty product. In an increasingly Internet-integrated world, these products have the ability to quickly go viral, and as a result, they become a part of the ever-evolving Online discussion, leading to widespread brand awareness.